Blooom, a Leawood, Kansas-based online registered investment adviser, secured $9.15m in Series B funding.
The round was co-led by QED and Commerce Ventures with participation from Allianz Life Ventures, Nationwide Ventures, as well as TTV Capital, KCRise Fund, Industry Ventures, and existing investor UMB.
The company intends to use the funds to continue to expand operations nationally.
Led by Chris Costello, co-founder and CEO, and Greg Smith, President, Blooom a robo-advisor with a specific focus on Americans with a workplace retirement account like a 401k or 403b.
The company, which leverages asset allocation and diversification and a monthly subscription fee, is a Registered Investment Advisor with the SEC.