Information Resources, Inc., , a Chicago, IL-based provider of data and predictive analytics for fast-moving consumer goods, OTC healthcare, retail, financial services, and media companies, received an investment from New Mountain Capital and Vestar Capital Partners.
The terms of the agreement, which is expected to close in the fourth quarter of 2018, were not disclosed. Jeffrey Ansell, a Vestar Senior Advisor and IRI Board member since 2011, will serve as Chairman of IRI. New Mountain and other existing investors are retaining a meaningful investment in IRI.
The company will use the proceeds to continue to grow, fueling further innovation and capabilities expansion.
Led by CEO Andrew Appel, IRI is a provider of big data, predictive analytics and forward-looking insights for CPG companies, OTC health care organizations, retailers, financial services and media companies to grow their businesses. With a large repository of purchase, media, social, causal, and loyalty data, all integrated on an on-demand, cloud-based technology platform, the company guides its more than 5,000 clients around the world in their efforts to remain relevant, capture market share, connect with consumers, and deliver growth.