HerdDogg, an Ashland, Ore.-based agtech startup, closed $2.3m in seed financing.
The round was led by Serra Ventures with participation from Innova Ventures and iSelect. As part of the transaction, Rob Schultz from Serra Ventures joined HerdDogg’s board of directors, along with Tom Trone, a former John Deere executive.
The company intends to use the funds to accelerate development and commercialization of its field-tested and proven system to monitor herd health to boost livestock profitability and sustainability.
Founded in 2015 by Melissa Brandao, HerdDogg markets a patented IoT-based system that includes:
– DoggTags™ (attached to the animals’ ears);
– the cloud-connected DoggBone™ readers (placed at strategic sites around the farm, these gather livestock biometrics and behavioral data); and
– the HerdDogg mobile app (provides anytime/anywhere access and alerts for each animal’s health record).
Through its patented animal sensor technologies, HerdDogg has the opportunity to build a dataset of animal vitals. This data, combined with its proprietary algorithms, will help dairy farmers and ranchers improve operations.
By transmitting current herd information direct from field to cloud to mobile app, farmers now have real-time answers to key questions such as:
– Is my animal in heat?
– Is she ill or injured?
– Is she in the right pen or pasture?