The Honest Company, a Los Angeles, CA-based consumer products company, received a $200m strategic minority investment from L Catterton.
The investment will accelerate the company’s innovation initiatives as well as provide access to operational capabilities that will expand its supply chain and global reach. It will further promote global scale by opening new distribution channels and creating new market opportunities.
Founded in 2012 by Nick Vlahos, CEO, and Jessica Alba, The Honest Company is a business offering baby, personal care and beauty products across North America via honest.com and honestbeauty.com and at more than 17,000 retail locations.
By the end of the year, the company will launch more than 80 new and improved baby and beauty products while, beginning in spring 2019, consumers in Europe can find Honest Beauty at select Douglas retail locations following the close of an exclusive retail distribution partnership with the European beauty retailer with more than 2,500 stores.