Playtika Launches New Investment Arm

Herzliya, Israel-based games developer Playtika, Ltd., has launched a new investment arm.

Led by Eric Rapps, Managing Director, Playtika Growth Investments plans to invest up to $400m in Israeli digital entertainment and consumer internet companies that are already profitable or near breakeven and have proven business models and products. All portfolio companies will gain access to Playtika’s marketing, monetization, analytics, technology and product teams to improve company performance.

In addition to the operational know-how, portfolio companies will leverage Playtika’s financial and transactional expertise.

Playtika Growth is currently hiring an Investment Analyst and a Business Development Associate.

Led by Robert Antokol, Co-Founder and CEO, Playtika has spent more than $300m acquiring more than 10 companies since its inception and in 2016 was sold to a Chinese private equity consortium led by Giant Network Group for $4.4 billion.





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