Edge Raises $30M in Series A Funding

Edge, a Tel Aviv, Israel-based provider of a content platform for gamers where users can play the posts they see, raised $30M in Series A funding.

The round was led by Corner Ventures, with participation from Playtika, Stardom Ventures, and AnD Ventures.

The company intends to use the funds to expand operations and its development efforts.

Founded in 2021 by the brothers Asaf and Omri Gazit, Edge provides a content platform for gamers where users can actually play the posts they see. It is based on proprietary technology that enables anyone to clip their game highlights and turn them into standalone game pieces called “Playables.” These Playables can be shared so that others can instantly play to create their own outcomes and experiences.

The creation process is similar to recording a video, except that the resulting Playables are actual mini-games. When Playables are shared on the platform, viewers can click the ‘start playable’ button to jump right to that captured moment of the game and play it as they wish on their own gaming system. They can then replay that segment themselves to create their own outcome as many times as they wish.

Users can create Playables from any game that has integrated the proprietary Edge SDK, the company’s game engine-agnostic developer kit. Game publishers and developers can add the Edge SDK to any game, to unlock the power of large-scale, high-quality user-generated content, with no impact on performance. Edge consumers can build and expand the game’s community through user-generated content that is now playable for heightened connections and experiences.

Headquartered in Tel Aviv, Israel, the company has locations in Israel, Los Angeles, and New York, inclusive of over 35 employees.

FinSMEs

11/07/2022