Playtika Acquires Wooga

playtikaPlaytika, a Herzliya, Israel-based mobile games company, completed the acquisition of Wooga, a Berlin, Germany-based casual games company.

The amount of the deal was not disclosed.

This deal, which followed the acquisition, in October 2017, of casual games company Jelly Button, allows Playtika to continue to execute a diversification strategy into new game genres. Following the acquisition, half of its titles will be casual games.

Founded in 2009, Wooga develops story-driven casual games in the Puzzle and Hidden Object categories.
Wooga’s CEO Jens Begemann will continue to lead the Wooga team of over 180 employees from its Berlin headquarters and the company will continue leveraging the Wooga brand to hire talent from around the world.

Founded in 2010 by Robert Antokol, CEO, Playtika is a gaming company with 22 million monthly active users playing free-to-play social games on social networks and on mobile platforms.
The company has over two thousand employees in over twelve offices worldwide including Tel-Aviv, London, Montreal, Chicago, Las Vegas, Santa Monica, Buenos Aires, Tokyo, Kiev, Bucharest, Minsk, Dnepr and Vinnitsa.

Wooga’s investors included Balderton Capital, Highland Capital Partners, Holtzbrinck Ventures and Tenaya Capital.



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