The amount of the deal was not disclosed.
Led by Dan Siroker, co-founder and CEO, Optimizely provides an experimentation platform, which enables businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. With the acquisition of Experiment Engine, the company will now add tools for experimentation project management, reporting and analysis, and program oversight to enable organizations to run experiments, share information more efficiently and iterate faster.
As a technology partner, Experiment Engine built its solution on top of Optimizely’s open developer platform. Claire Vo, Experiment Engine’s CEO and Founder, will now join Optimizely and continue to manage the product and team through the integration while several team members will also join the company full-time. Experiment Engine’s capabilities will be integrated into the platform.