ItemMaster, a Chicago, IL-based provider of product content services for the US CPG and CPG Retail market, raised a $4m credit facility.
Square 1 Bank, a division of Pacific Western Bank, provided the loan.
The company intends to use the proceeds for growth initiatives and working capital needs.
Led by Michael Murray, chief executive officer and president, ItemMaster provides a cloud-based platform that allows manufacturers to verify, share and manage their product portfolio and custom branded content for distribution across all channels.
More than 1,000 retailers, agencies and mobile app developers access the platform as a source of certified brand content through its open exchange network. This allows the company to offer manufacturers real-time analytics and actionable brand data to drive business decisions.
ItemMaster is backed by venture capital firms including Edison Partners and Chicago Ventures.