Crobox, an Amsterdam, the Netherlands-based company which combines consumer psychology with machine-learning to influence (purchase) decisions, raised $1.25m in funding.
The round was led by Keadyn, with participation from Ventech (Paris) and a number of angel investors.
The company will use funds to continue expanding the capabilities of its platform and expand in other countries.
Led by Rodger Buyvoets, CEO & founder, Crobox delivers notifications, micro-copy and product tags all based on pre-defined emotional triggers. A library with more than 200+ different psychological triggers support the customer in experimenting tactics to optimize their messaging across segments.
Currently, the company serves over 20 global customers with Rakuten, T-Mobile and Under Armour, amongst them.