Craft Catalyst, an Atlanta, GA-based food & beverage accelerator, closed an initial round of outside funding.
The amount of the deal was not disclosed.
The company will use the proceeds to continue to expand into direct investing.
Led by Principals Chris Olivier and Steef Schelke, Craft Catalyst is a boutique food & beverage brand accelerator working with early-stage food & beverage businesses seeking to scale to support them in managing growth, and enhance shareholder value, by providing a platform of resources, mentors, capabilities and community. Building on success in helping brands such as Kill Cliff, High Road Craft, The Owl’s Brew and others, the firm has taken the decision to launch into direct investing.
Backers included Fenwick Brands, a Birmingham-based middle market consumer goods investor and operator, and others.