Reflektion, a San Mateo, California-based provider of a real-time individualized commerce platform, raised $18m in Series B funding.
The round was led by Battery Ventures, with participation from Hasso Plattner Ventures and Intel Capital as well as prior private investors Marc Benioff and Ray Lane. In conjunction with the funding, Dharmesh Thakker, a Battery general partner, joined Reflektion’s board of directors.
The company, which has raised $29.3m in total funding, intends to use the funds to further grow its client base, develop new products and expand into international markets.
Led by CEO Sean Moran, Reflektion provides the “Individualized Commerce” predictive analytics platform built around capturing, analyzing and responding to each individual shopper’s preferences and intent in real time. Clients including The Walt Disney Company, Converse, Uniqlo, Godiva and other brands use the company’s solutions to monetize webstore traffic using artificial intelligence, data science and applications.