Aria Systems, a San Francisco, CA-based provider of an enterprise platform to grow recurring revenue, raised $50m in Series E funding.
Backers included existing investors Bain Capital Ventures, Hummer Winblad Venture Partners, InterWest Partners, Venrock and VMware and new investors Rembrandt Venture Partners, Madison Bay Capital Partners and Hercules Technology Growth Capital.
The company intends to use the funds to accelerate fuel marketing, sales and development efforts.
Led by Tom Dibble, President & CEO, Aria Systems
provides a platform that allows cross-functional teams at large enterprises to streamline processes across marketing, finance, and IT, by quickly testing and iterating on pricing and monetization models while maximizing customer satisfaction and retention.
The company serves enterprises across several verticals including automotive, entertainment, high tech, medical and telecommunications. The list of customers include AAA NCNU, Constant Contact, Edmunds.com, Experian, Falck, Red Hat, Pitney Bowes, Roku, VMware, and Zipcar, among others.