NewsCred, a NYC-based enterprise content marketing platform (CMP) provider, raised an additional $20m in financing.
The round, which brings total capital raised to date to over $100m, was led by InterWest Partners, with participation from strategic partner Dentsu Inc. as well as Escalate Capital Partners, FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.
The company intends to use the funds to accelerate R&D innovation and global expansion.
Led by Shafqat Islam, Co-Founder & CEO, NewsCred provides enterprise content marketing technology, content, and services that bring marketing teams together with the tools to ideate, plan, create, govern, and measure integrated campaigns and supporting content — from a single platform.
Over the last 12 months, the company launched the Integrated Marketing Edition of its CMP, introducing new campaign planning and project management functionality designed to unify global marketing organizations.
Founded in 2008, NewsCred partners with hundreds of enterprise customers across the globe, including Twitter, Fidelity, Cisco, and more.