Greatist, a New York City-based wellness site for millennials, raised $4.5m in Series A funding.
The round was led by Floodgate with participation from Strauss Zelnick, Andy Russell, John Gardner, David Pecker, and Startup Health and previous investors RiverPark Ventures, Vayner/RSE, Jon Miller, Ramit Sethi, and Chris Hughes.
Launched in 2011 by Derek Flanzraich, CEO, Greatist publishes evidence-backed content about wellness and lifestyle. The company is profitable through premium content sponsorship campaigns with health food and fitness brands including KIND, Fitbit, Oscar Health, Thrive Market, Bai, and others.
The company has raised $8m in total funding.