PushSpring, a Seattle, WA-based provider of mobile app audience data and analytics products, closed a $5m Series A funding.
The round was led by Trilogy Equity Partners. As part of the investment, PushSpring will add Cole Brodman, a partner at Trilogy Equity Partners LLC, to its board of directors.
Led by Chief Executive Officer and Co-Founder Karl Stillner, PushSpring provides advertisers with a solution for targeting validated mobile app audiences based on persona based segments, without being restricted to a single network or platform. Agencies and advertisers can access PushSpring mobile app data for activation via The Trade Desk, Oracle Data Cloud, Lotame, Google’s DoubleClick Bid Manager, and through extended integrations across the marketplace. App owners, publishers, and partners can work directly with PushSpring to identify unique characteristics of their customer base, and to create targetable audiences with accuracy based upon deep insights.