AdYapper, a Chicago, IL-based technology and advisory firm, closed $4.5MM in Series A funding.
The round was led by KGC Capital, with participation from Techstars’ Bullet Time Ventures, BW Capital, strategic angels, and existing investors.
The company intends to use the funds to expand global reach of its platform.
Led by CEO Elliot Hirsch, AdYapper develops and operates proprietary technology and data forensics for brands to identify media that doesn’t return value to the business, then directing investment of recaptured budget where it can generate increases in return-on-ad-spend and revenue.
Optimizations are performed in real time, with no additional workload required from the brand, and can be deployed and operational in less than 24 hours.