Outsell, a Minneapolis, MN-based digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with customers, received a growth investment from Northern Pacific Group.
The amount of the funding was not disclosed.
Led by Michael J. Wethington, President and CEO, Outsell works with automotive brands in North America. Its flagship product Outsell Fuel enables automotive manufacturers and their dealers to engage customers and prospects across the customer lifecycle, engender loyalty, and identify active shoppers.
In 2014, the company launched dealer programs for seven new OEMs, including Volkswagen, Subaru, Scion, Jaguar, Land Rover, Volvo and Porsche, and released three major products that further enable brands and their dealers to connect with their customers.