Outsell Closes Investment Round with Northern Pacific Group

OutsellLogoOutsell, a Minneapolis, MN-based digital marketing company, closed an investment round with Northern Pacific Group.

The company intends to use the funds to grow its marketing and sales organization to accelerate growth and capture market share.

Led by Mike Wethington, CEO, Outsell offers a SaaS-based customer engagement platform that allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of marketing programs via individualized communications across email, SMS, mobile, chat, social and direct mail.

The company recently released Outsell Conquest – a customer acquisition solution guided by NeuroMotics statistical models that automobile dealers use to identify, attract and engage new-to-brand buyers, Outsell Social 2.0, which allows automobile dealers manage their online presence by providing curated content to attract more buyers and build loyalty with existing customers. It also provides Outsell MarketScout™ – an analytics product designed to provide automotive executives with intelligence to manage regional sales performance.

The company is hiring



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