Amplience, a London, UK- and NYC-based provider of a content marketing platform, closed a $10.5m Series B round of funding.
The round was led by Octopus Investments with participation from existing investors Northstar Ventures and Silicon Valley Bank.
The company intends to use the funds for continued growth in the North American and Northern European regions and enhancement of its platform.
Led by James Brooke, CEO, Amplience provides a platform that allows e-commerce teams to create online shopping experiences to unify rich content and asset management by eliminating duplicate processes and automating media production, publishing and distribution workflows. The platform is currently used by over 150 global brands, including Shop Direct Group, Wehkamp, Sweaty Betty, JD Williams, Tesco, House of Fraser, Sleepy’s, Saks Fifth Avenue, DFS, Marks and Spencer, Jimmy Choo, Dune, Giuseppe Zannotti and Halfords.