Whistle Raises $15M in Series B Funding; Acquires Tagg

whistleWhistle, a San Francisco-based provider of pet tech products and services, raised $15m in Series B funding.

The round was led by Nokia Growth Partners with participation from Qualcomm, Melo7 Tech Partners LLC and Queensbridge Venture Partners and existing investors DCM and Slow Ventures. In conjunction with the funding, Paul Asel, a managing partner at NGP, joined Whistle’s board of directors.

The company, which has raised $25m to date, intends to use the funds to further develop the pet brand’s product line and support continued company growth.

Led by Ben Jacobs, Co-Founder and CEO, Whistle provides smart products and a mobile platform focused on pets including the Whistle Activity Monitor, the Tagg Pet Tracker, and a comparative database of pet health information.

In addition to the funding, Whistle has acquired pet tracker GPS system Tagg from Qualcomm, for an undisclosed sum. The deal integrates Tagg’s GPS capabilities into Whistle’s brand of app-enabled hardware products.
Current Tagg users will receive support with no interruption to service while the integration of Tagg into the Whistle platform will be completed later this year.



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