Keaton Row, a New York-based online social commerce marketplace, raised a Series A round of funding of undisclosed amount.
The round was led by Time Inc. (NYSE:TIME) with participation from returning investors Menlo Ventures, Rho Capital and Grape Arbor Venture. In conjunction with the funding, Time Inc. is taking a seat on Keaton Row’s Board.
The company intends to use the funds to optimize the user experience, enhance the service including streamlining the client-stylist conversation, refining merchandise selection to address key shopping pain-points, and other features that enable stylists to build a modern wardrobe for their clients’ unique lifestyles.
Launched in 2013 and led by Cheryl Han, CEO, Keaton Row is an online social commerce marketplace that connects personal stylists, clients and retailers. The company has built a network of over 2,000 stylists who delivers personalized shopping recommendations to clients and provides access to hundreds of top brands through partnerships with online retailers such as Shopbop, ASOS, and Les Nouvelles.
40,000+ clients are registered with Keaton Row, which has additional offices in San Francisco and Montréal.