Netsertive, a Research Triangle Park, North Carolina-based marketing technology company that automates unified brand-to-local digital marketing, closed on over $10m in financing.
It included over $7m in the form of a credit facility from Square 1 Bank with the balance provided as equity investment from existing investors.
The company intends to use the funds to grow technology and team.
Founded in 2009 by Brendan Morrissey, CEO, Netsertive provides a Digital Channel Marketing Platform and proprietary Learning Engine technology to connect local customers to the channel partners of its brand clients.
The solution leverages proprietary technology to harness the insights of the industry-retailer-brand network to drive targeted, distributed marketing capabilities across multiple digital channels. The company focuses on Automotive, Audio-Video, Home Automation, Major Appliances, Furniture, Dental and Optometry practices.
Brands using the platform include Serta, La-Z-Boy, Electrolux, Frigidaire, Chrysler, Jeep, Epson, Samsung & Lutron are among the growing number of Brand-Retailer networks.
The company has a team of over 130 team members.