TVTY, a Paris, France-based ad tech startup, raised $4.5m in funding.
Backers included Partech Ventures, 360 Capital Partners and unnamed business angels.
The company intends to use the funds to continue to expand the business. It will reportedly open an office in the USA soon.
Led by Eliott Reilhac, CEO, TVTY provides a platform for advertisers to sync online campaigns with TV ads, increase their reach and efficiency. The technology monitors TV channels, detects all TV ads and triggers online campaigns in real-time. The company partners with ad networks, DSPs, ad servers and ad tech companies and serves global brands such as McDonald’s, Nespresso, Renault, BNP Paribas, Microsoft, Kia, Sara Lee, Orange.