BeMyEye Raises $10.5M in Series C Funding

BeMyEye, a London, UK- and Milan, Italy-based data-driven field marketing platform, secured $10.5M in Series C financing.

The round was led by new growth investor, FII Tech Growth, with participation from existing backers Nauta Capital, P101 Ventures, and 360 Capital Partners.

The company plans to use the funds to further accelerate its European expansion and scale the business globally.

Founded in 2011 by Gian Luca Petrelli and led by Luca Pagano, CEO, BeMyEye provides real-time in-store data to FMCG and Consumer Electronic brands about numerical distribution, weekend out of stocks and promotional compliance. The data is analyzed and packaged in the form of actionable insights that blue-chip brands including Mattel, Nestlé, Samsung, Heineken, Reckitt Benkiser, Lavazza and Ferrero use to optimize their field force activity and optimize their go-to-market investments.
Since inception, the company’s platform has collected over 2 million sets of data and images covering more than 650k stores.

BeMyEye operates in UK, Ireland, Italy, France, Spain, Portugal, Germany, Austria, Sweden, Norway, Denmark, Finland, Czech Republic, Switzerland, Benelux, Poland, Romania and USA.
The company is headquartered in the UK with offices in Italy, France and Spain.



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