Somo, a London, UK-based global mobile solutions company, received $5.5m follow-on funding.
Backers included MMC Ventures (the MMC London Fund) and other private investors.
The company intends to use the funds to grow the businesses.
Founded in 2009 by CEO Nick Hynes and Carl Uminski, Somo specializes in
– Strategy and brand transition
– Creative and application build
– Planning and buying mobile advertising campaigns, and
– Yield management and optimization.
It has built creative mobile products, developed mobile advertising solutions and mobile platforms including the new mobile app tracking product Lithient App Tracker.
Clients include De Beers, British Gas, Tesco, Audi, BP, The New York Times and AirAsia Expedia.
The company also has offices in NYC, San Francisco, Los Angeles, Berlin, and Singapore, and employs 180 people.