BlueConic, a Boston, MA-based provider of a customer engagement platform, raised $3m in Series A funding.
The round, which brought total funding to $7m, was led by Sigma Prime Ventures.
The company will use the capital for expansion into the U.S. market and recruitment in both sales and marketing areas.
Founded in 2010 in the Netherlands by CEO Bart Heilbron and CTO Martijn van Berkum, BlueConic provides a SaaS-based platform that leverages a Big Data profile interaction store and machine learning to enable marketers to synchronize relevant communications across web, mobile and social channels in real time.
The company, which has 20 employees, has more than 70 customers including worldwide brands such as Volvo, ING and Pitney Bowes.