Hoopla, a San Jose, California-based provider of sales motivation software, raised $8m in Series B funding.
The round was led by Trinity Ventures, with participation from existing investors Safeguard Scientifics (NYSE: SFE), Illuminate Ventures and additional private investors. In conjunction with the funding, Larry Orr, general partner at Trinity, will join Hoopla’s board of directors.
The company intends to use the funds to expand sales, marketing and product development efforts
Founded in 2010 by Michael Smalls, CEO, Hoopla provides a cloud-based sales motivation olatform that combines gamification techniques with data insights to motivate and track sales team performance. The product (whose mobile version will be available soon) features animated updates which are broadcast live on big-screen TVs and web pages throughout the enterprise.
Customers include over 150 new customers, including brands such as Act-On Software, Castlight Health, Forrester Research, GM Financial, Angie’s List, Box, Experian, Glassdoor, Marketo, Trulia, Xactly and Zillow and The Sacramento Kings.
The company is hiring.