[x+1], a New York, NY-based provider of digital marketing and data management software, raised $17m debt facility with Ares Capital Corporation.
The company intends to use the funds to continue to grow via targeted acquisitions and overall market expansion.
Led by John Nardone, CEO, [x+1] recently introduced enhancements to its flagship product — [x+1] Origin — and completed the acquisition of the tag management company UberTags.
The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web services APIs, and advanced analytics.
It allows companies to synchronize consumer engagements across a broad range of paid, owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time.
FinSMEs
04/04/2013