Swipp, a Palo Alto, CA-based developer of a social intelligence platform, raised additional $2m in funding.
Backers included Old Willow Partners.
Founded in 2011 by Don Thorson, Charlie Costantini, and Ramani Narayan, Swipp provides a social intelligence platform that captures, aggregates, and reports real time data via consumer and commercial applications and dashboards built on the Swipp platform.
The company, which launched its first consumer application in January, just released Swipp Plus, a social intelligence suite for businesses, designed to increase customer interaction and provide real-time customer insight around products, brands, and offers.
Swipp Plus add a rich social conversation to websites, blogs, or campaigns from flat media allowing marketers to directly learn what people think and feel about their content, company or products.
21/06/2012: Swipp Raises $3.5M in Funding