Swipp, Inc., a Palo Alto, CA-based start up that is preparing to release a new social-media platform, has raised $3.5m in its first funding.
The funder is Old Willow Partners.
Led by Don Thorson, co-founder and CEO, Swipp has been developing a next-generation platform that sits at the “intersection of social media, personal data, and commerce”. With the launch, which will be rolled out in stages over the next several months, the company will be inviting users around the world to test the new approach, contribute to its development, and participate in the “new social” conversation.
A version to the general public will be released later in the year.
In conjunction with the funding, Rich Heise of Old Willow Partners, will join the company’s board.