SavingStar Raises $9.1M

SavingStar, a Waltham, MA-based national fully-digital grocery savings service, raised $9.1m in Series D financing.

The round was led by global corporate benefits provider Edenred, with participation from American Express Ventures, DCM, Flybridge Capital Partners, First Round Capital, and other existing investors.

SavingStar and Edenred also created a joint venture, called NutriSavings, a new service designed to promote healthy eating among corporate employees and scheduled for launch this summer. Employees who join the NutriSavings program set objectives to improve the nutritional quality of their shopping baskets as measured by a nutritional score that can be consulted online or via smartphone. Participants will receive eCoupon savings on nutritionally balanced products.

Launched in April 2011 by David Rochon, CEO, SavingStar enables shoppers to link deals to their grocery and drug store loyalty cards, without the need to clip or print paper coupons. It is available for free at and on iPhone® and Android® mobile apps.
To date, over 3 million people have joined SavingStar and more than 200 brands have offered grocery savings through the service.



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