Slice, a Palo Alto, CA-based company that use the information in users’ email inbox to create consumer applications and experiences, closed $23m in funding.
The round was led by Rakuten, with participation from Siguler Guff’s Russia Partners and NPD Group as well as existing investors DCM, Innovation Endeavors and Lightspeed Venture Partners.
Led by Scott Brady, CEO and co-founder, Slice provides an app that allows consumers to manage all their purchases, organize receipts, track shipping, take advantage of price adjustments and improve their shopping experiences.
To expand its reach, the company has also signed partnerships that leverage its set of APIs in order to make the most of a consumer’s purchase history, track packages across multiple carriers.
Most recently, TheFind has integrated Slice into its iPad and Web apps in order to further personalize shoppers’ search results and enable them to track shipments right within the app.
The company’s latest product, Slice Bookshelf, allows users to share and discover books with friends synchronizing with their email inbox and automatically pulling information from past book purchases.