Button, a New York and San Francisco-based platform powering partnerships across the mobile economy, closed a $20m Series B financing.
The round led by Norwest Venture Partners with participation from returning investors Redpoint, DCM, and Greycroft.
The company, which has raised more than $34m in total, intends to use the funds for platform development, international expansion, talent acquisition.
Founded in 2014 by Michael Jaconi, CEO, Button connects the mobile economy, enabling consumers to discover and purchase products and mobile brands to connect with one another, facilitating discovery and transaction among consumers with a contextually-relevant experience.
Button’s technology enables partnerships between leading mobile brands across a variety of industries, creating revenue streams for publishers and driving user acquisition for merchants.
The leading categories within the Button Marketplace are travel, meta-search, loyalty, local, and content.
The two-sided marketplace features digital brands including Groupon, Jet, Boxed, StubHub, and Expedia Inc’s Hotels.com as Merchants, publishers including digital media companies Condé Nast, AOL, and Huffington Post; loyalty app Ibotta; travel platform GoEuro; and the Foursquare City Guide app.
The company currently employs 40 people.