OwnerIQ, a Boston, MA-based developer of a Real-Time media buying platform, has closed a $7.5m funding.
Backers include existing investor Longworth Venture Partners.
Founded in August 2006, OwnerIQ is an advertising network that provides partners with retailers, manufacturers and publishers with a complete and total end-to-end solution to target an online display advertising message to consumers based on the product and brand they own and/or intend to buy. In recent months the company built CoEx, a cooperative exchange that enables manufacturers to share site-visitor data easily with online retailers. It is used by more than 100 retailers and manufacturers.