Fiksu, Inc., a Boston, MA-based mobile app user acquisition platform, has raised $10m in Series B financing.
The round was led by new investor Qualcomm Incorporated, through Qualcomm Ventures, and existing investor Charles River Ventures.
The company intends to use the funding, which brings Fiksu’s total raised to $17.8m, to expand in Europe and Asia-Pacific, further develop its optimization platform, and sign strategic partnerships with agencies and brands.
Led by Micah Adler, Founder and CEO, Fiksu provides brands with a solution (Fiksu® for Mobile Apps) to promote iOS and Android mobile apps across all channels, including real-time bidding exchanges, traditional mobile ad networks, the mobile web, social networks, video, email and SMS.
Additionally, the company offers FreeMyApps™, an app discovery platform where users are rewarded.