RichRelevance, a San Francisco, CA-based provider of dynamic personalization for large retailers and brands, has raised $20m in venture capital financing.
The round was led by Crosslink Capital, with participation from Greylock Partners, Draper Fisher Jurvetson and Tugboat Ventures. In conjunction with the funding, Crosslink Capital Partner David Silverman will join RichRelevance’s Board of Directors.
The company intends to use the capital to expand into new markets, introduce new product innovations and conduct research and development.
Led by David Selinger, founder and CEO, RichRelevance providers retailers with technology to increase sales and customer engagement via product recommendation, targeted promotions and advertising.
The company also has offices in New York, Seattle, Boston and London.