Visible Measures, a Boston, MA-based analytics and advertising platform for social video, has secured $13m in Series D financing.
The round was led by DAG Ventures, with participation from new strategic partner Advance Publications, Inc., owners of Conde Nast, and existing investors General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital.
The company, which has raised over $45m in total financing to date, intends to use the new capital to accelerate the development of its patented social video analytics and advertising platform, increase its sales force and support infrastructure to service its expanding client base.
Led by founder and CEO Brian Shin, Visible Measures provides Web’s large properties including sites from Google, Microsoft, Yahoo!, AOL, Warner Bros., PBS, and hundreds of others with a solution with unprecedented visibility into the performance of paid and Earned Media placements and engagement in social video.
Its video dataset now includes performance data on over 400 million videos, and over 300 million unique video viewers cross the Visible Measures platform every month.
The company also has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, and London.