Mobile Tag, the Atlanta, GA-based wholly owned US subsidiary of Mobile Tag Group, which provides 1D and 2D mobile barcode and NFC-based marketing solutions, closed its $8.2m Series B financing.
Investors include existing backers XAnge Private Equity, Alven Capital, IDF Capital and new shareholder Skandinaviska Enskilda Banken Venture Capital (SEB Venture Capital).
The company intends to use the funds to grow globally.
In conjunction with the funding, Frank Kelcz of SEB, joined Mobile Tag’s Board.
Led by CEO William Hoffman, in 2006 the company launched mobiletag, an embedded software application that allows phones to read 2D barcodes (tags) by using the phone’s camera.