Gemvara, Inc., a Lexington, Massachusetts-based online retailer of customer-designed fine jewelry, closed a $15m Series C funding.
The round was led by Balderton Capital, with participation from existing investors Highland Capital Partners and Canaan Partners.
In conjunction with the funding, Balderton’s Mark Evans will join Gemvara’s Board of Directors.
The company intends to use the capital to further enhance its jewelry shopping experience, expand the breadth of merchandise featured on its platform and continue providing highly personalized customer service.
Led by CEO and Founder Matt Lauzon, Gemvara offers more than 1,500 original designs, which can be customized by the shopper (from 26 gemstones and 8 precious metals) resulting in millions of design possibilities for gemstone engagement rings, mens rings, initial necklaces, stackable rings and more.
Each piece is handcrafted to order in the U.S. (in New York, Boston, and other cities in the United States)