Genius.com, a San Mateo, CA-based company that provides a SaaS solution in the marketing automation space, has closed a Series E funding of undisclosed amount.
The round was led by Emergence Capital, with participation from existing investors Mohr Davidow Ventures, Accel Partners and Deep Fork Capital.
The company intends to use the funding to increase investments in marketing and engineering. Genius.com has also promoted Sam Weber, previously the COO, to the position of CEO. He succeeds the company’s entrepreneurial co-founder, David Thompson, who remains as strategic advisor.
Genius.com provides cloud based social marketing automation, sales lead management and demand generation solutions that are designed to enable both marketing and sales users to identify and connect with their prospects.
The company’s products can be used by corporate customers to automate their email marketing and lead nurturing campaigns, and by B2B marketers to deliver the most qualified leads directly to their frontline sales representants.