xAD Received $4m Equity Investment from Emergence Capital Partners

xAD, a San Francisco, CA-based local mobile ad network, received a $4m equity investment from Emergence Capital Partners.
The company will use this capital to expand its technology platform and scale its management team.
In conjunction with the funding, Jason Green, partner of Emergence Capital, will join the company’s board of directors.
xAD’s patent-pending mobile optimization technology is designed to connects local businesses to mobile consumers by identifying who, what, and where an end user is, and consequently serving the most relevant advertising (click, call and check in) based on that information.


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