The funding will be used to hire additional staff, provide more marketing support in key regions and enable additional investments in product development and innovation.
mix1 Beverage Company announced that it has closed a $6m first round of institutional funding led by the Highland Consumer Fund.
The Boulder, Colorado-based company provides all-natural products that support health, wellness and performance through functional nutrition.
Bob Pinkerton, chief executive officer and chief financial officer said these resources will help the company to accelerate the growth of mix1 as a national, and potentially international, leader in functional nutrition.
John Burns, General Partner of the Highland Consumer Fund added that “mix1 is well-positioned to capitalize on increasing consumer interest and demand in protein beverages and all-natural healthy nutrition”.