Google has acquired Pointy, a Dublin, Ireland-based provider of a platform that allows local shops to go and be found online.
According to reports, the deal – subject to customary closing conditions, and expected to close in the coming weeks – amounted to $163m.
With the deal, Google will continue to support small businesses in growing online by adding in-store inventory information online and better showcasing their products to interested shoppers on Google.
Co-founded by Mark Cummins and Charles Bibby, Pointy helps stores get found by people nearby who are searching online for products they have in stock. With its solution, merchants plug a small box into their barcode scanner or install the Pointy app on their point of sale system, which surfaces the products that they sell directly into the “See what’s in store” section of their business profile on Google Search.
Since Google has introduced this functionality a few years ago, Pointy has been one of the company’s key partners, enabling thousands of local merchants to display this data within Google.