Mori, a London, UK-based creator of clothing for babies and toddlers, secured over £4m in Series A funding.
The round was led by Guinness Asset Management with participation from Jobi Capital and 500 Startups and other existing investors.
The company intends to use the funds to continue its growth in the UK, expand into international markets with a focus on the U.S., open branded storefronts, and grow its internal team.
Founded in 2015 by Akin Onal, Mori makes baby essentials (sleepsuits and clever sleeping bags) combining innovative designs with natural materials from sustainable sources suitable for newborn up to 4 years. Today, the company boasts nearly 35,000 customers in over 50 countries.
Globally their wholesale accounts reach 215 outlets with key accounts being Selfridges, Harvey Nichols, Fenwick & AlexandAlexa in the UK, The Tot and Sprout San Francisco, and Yoya NYC in North America and international companies such as The Helen Marlen Group, Takashimaya & Ludwig Beck.