Knock, a Seattle, WA-based company that maximizes the marketing and sales performance of apartment buildings through CRM and communications technology, raised $10m in Series A funding.
The round, which brought total capital raised to $15.5m, was led by Madrona Venture Group. In conjunction with the funding, Scott Jacobson, Managing Director at Madrona Venture Group, joined the Knock board.
The company intends to use the funds to scale its go-to-market organization and to accelerate investments in product, engineering, and data science.
Founded in 2014 and led by CEO Tom Petry, Knock provides a platform that maximizes the marketing and sales performance of apartment buildings through CRM and communications technology. Multifamily property management companies use the system to organize communication across every channel, coordinate and schedule tours and track overall marketing and leasing effectiveness. It is currently used by thousands of apartment buildings across the United States and Canada, with clients including Milestone, FPI, ZRS and The Carroll Organization.