Smartology, a London, UK-based contextual adtech platform, closed a £2.8m ($3.6m) Series A round of financing.
The round was led by Committed Capital. In conjunction with the funding, Tim Steel, Chairman of Committed Capital, joined Smartology’s board as Investment Director.
The company will use the funds to accelerate product development and its expansion in North America and across EMEA.
Led by Mark Bembridge CEO, Smartology offers large advertisers the ability to contextually match their branded content with editorial articles on prestigious online media. Advertisers benefit from record levels of engagement in a GDPR compliant way. Media owners value the higher revenue and as this is non-intrusive advertising, they can guarantee a positive user experience.
Smartology’s media partners include Financial Times, The Economist, Dow Jones, Bloomberg, Handelsblatt, and approaching 70 more premium publishers.
The company has run campaigns for clients including Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School and EY.