Madup, a Seoul, South Korea-based ad-tech based mobile marketing company, secured 13.4 billion KRW Series B funding.
– Praxis Capital,
– Stonebridge Ventures,
– ID ventures,
– MG investment, and
– Seoul Investment Partners.
The company intends to use the funds to expand its performance marketing by increasing data and technology efficiency with its years of know-hows.
Led by director Lee Joo-Min, Madup is a data-based mobile marketing company that maximizes the effects of advertisement by selecting optimal channels and detailed targeting. Currently, the company is managing its international partner’s traffic in Korea, while simultaneously providing customized marketing consulting for diverse industries and sizes. Moreover, with its own in-house system, it detects and blocks illegal advertisement, buys appropriate inventories, and measures the ad’s performance in detail, actively representing the client’s interests.