Asana Rebel, a Berlin, Germany-based health & fitness startup, closed over $17M in Series B financing.
The round was led by Greycroft Partners and e.ventures with participation from seed investor High-Tech Gründerfonds, La Famiglia and business angel Florian Huber, along with other existing investors.
The company intends to use the funds to expand into the US market and grow the team with a special focus on product, data and tech roles.
Founded in 2015 by Pascal Klein, Asana Rebel is a Yoga inspired fitness app used by over 3 million users worldwide.
The app can be downloaded and used for free, with users getting access to different health & fitness experiences every day. Through a premium membership, subscribers have access to specific collections such as Fatburn, Strength, Flexibility, Balance & Focus and Breathe & Relax.
The startup raised $6.5M in a Series A financing round in the end of 2017. Led by e.ventures, the first funding has been mainly invested in improving the product and R&D, e.g. starting a fitness lab to create video content and improve the workout experience.