Asana Rebel, a Berlin, Germany-based health & fitness startup, closed over $17M in Series B financing.
The round was led by Greycroft Partners and e.ventures with participation from seed investor High-Tech GrĆ¼nderfonds, La Famiglia and business angel Florian Huber, along with other existing investors.
The company intends to use the funds to expand into the US market and grow the team with a special focus on product, data and tech roles.
Founded in 2015 by Pascal Klein, Asana Rebel is a Yoga inspired fitness app used by over 3 million users worldwide.
The app can be downloaded and used for free, with users getting access to different health & fitness experiences every day. Through a premium membership, subscribers have access to specific collections such as Fatburn, Strength, Flexibility, Balance & Focus and Breathe & Relax.
The startup raised $6.5M in a Series A financing round in the end of 2017. Led by e.ventures, the first funding has been mainly invested in improving the product and R&D, e.g. starting a fitness lab to create video content and improve the workout experience.
FinSMEs
05/09/2018